{"id":3031,"date":"2019-06-05T11:03:42","date_gmt":"2019-06-05T09:03:42","guid":{"rendered":"https:\/\/www.tilti.com\/at\/?p=3031"},"modified":"2025-12-09T19:35:58","modified_gmt":"2025-12-09T18:35:58","slug":"english-a-global-language-what-is-crucial-when-it-comes-to-german-english-translation","status":"publish","type":"post","link":"https:\/\/www.tilti.com\/at\/en\/english-a-global-language-what-is-crucial-when-it-comes-to-german-english-translation\/","title":{"rendered":"English &#8211; a global language: what is crucial when it comes to German\/English translation?"},"content":{"rendered":"\n<p>Much of the work\nin our translation agency involves the translation of texts from German into\nEnglish. Some 130 million people on our planet use German as their first\nlanguage. This also means that German is the most commonly spoken language in\nthe European Union. In view of the continuing positive economic trends in the German-speaking\nworld and the international relevance of English as a language of communication\nand education (more than half the population in 45 countries speak <a href=\"https:\/\/www.telegraph.co.uk\/travel\/maps-and-graphics\/mapped-english-speaking-countries\/\">English<\/a>)\nit is perhaps not surprising that these two languages feature so prominently in\nour day-to-day business. So there are reasons enough to look at the specific\ncharacteristics of this language combination in more detail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What kind of English is suitable for my target group?<\/strong><\/h2>\n\n\n\n<p>When developing new products and a marketing strategy, businesses invest considerable effort in identifying the appropriate target group. This should also be case for a translation. Whenever a text is to be translated into English, it is thus always advisable to specify the required variant (British or US English). While it is the case that the basic language is the same for all variants and all users will understand all variants, there are stylistic and orthographic differences that will at once disclose to a native speaker the place of origin of the text. By means of a <a href=\"https:\/\/www.tilti.com\/at\/en\/translation-services\/translation-and-localization-services\/website-translation\/\">Website translation<\/a>, businesses aim to extend their reach to a greater circle of potential customers. Assuming that the translation is professionally done, this will also help convey their integrity and reliability. Hence, it is advisable for businesses to select the appropriate variant bearing in mind the client\u00e8le in the market they wish to contact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Differences in the length of translations into English<\/strong><\/h2>\n\n\n\n<p>One important\naspect of translations into English is the fact that the resultant text in\nEnglish &#8211; irrespective of whether it is being translated from German, French or\nSpanish &#8211; will generally be shorter than the original. It may thus be necessary\n&#8211; depending on format or context &#8211; to adapt the layout accordingly. Our team of\nDTP experts is thus there to support and advise our product managers and\ncustomers on how to modify the layout of documents in more complex formats,\nsuch as Adobe InDesign, Frame Maker and Illustrator. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>One important aspect of translations into English is the fact that the resultant text in English &#8211; irrespective of whether it is being translated from German, French or Spanish &#8211; will generally be shorter than the original.<\/p>\n","protected":false},"author":6,"featured_media":1199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-3031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-translations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>English - a global language: what is crucial when it comes to German\/English translation? 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